Design encourages our attention, focuses our desires and helps shape our social world. With advertisements design is essential to facilitate the portrayal of a message and the marketing a product or service.

I came across a Perrier advertisement that I found interesting, what appealed to me the most is that in its composition the design creates a sort of three-dimensional image which gives life to an inanimate object.

The background is not in focus ­—although visibility of the background is still required to establish a theme for this advertisement— only the man, his t-shirt and the Perrier bottle are in focus which makes them the core of the advertisement.

The contrasting colors of the man’s blue t-shirt and the image on the shirt functions to highlight the karate kid on the shirt, making it appear detached from the shirt, giving it its own entity.

I believe the interactivity between the shirt design and an actual Perrier bottle is referencing the sparkle in the water, the carbonation adds a “kick” to natural water —anyone or anything can’t resist drinking it.

Overall the advertisements design increases ones desire to quench their thirst. It also emphasizes the idea that water does a body good and that in order to stay healthy and in shape drinking plenty of water is necessary; Perrier water that is.

Perrier is a caffeine-free, sparkling natural mineral water, there is nothing artificial about it and this advertisement does an excellent job of declaring so through its simplistic yet creative design.